Z Blog
Insights, tutorials, and updates from the LoyalCX team.
The Virtual Evidence Manual
In the not-so-distant past, elite sales consultants carried a tool known as the Evidence Manual—a well-organized binder packed with printouts, testimonials, awards, and performance data. It was a credibility-builder, a silent salesperson, and a trust accelerant.
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Evolution of Trust
Sales professionals all understand that they are selling more then just a product, but an experience that they provide, pairing the customer and business long term. Evidence Manuals served a significant purpose in the sales cycle, they built trust and made the experience more welcoming. Fast forward to todays fast pace digital society, evidence manuals have taken a back seat, but should they? Are we missing a vital piece in the relationship building business? Enter LoyalCX Digital Connect Cards!
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Value Added Response
The Value Added Response is the Solution to "The Engagement Dilemma". The essence of responding to inquiries is to begin the buy journey, prospects know that they want to buy from you, they simply need to "feel" the confidence to move forward. By identifying how prospects can cross "The Content Threshold", it becomes easier to guide potential buyers to find the motivation to do business NOW! LoyalCX has the solution to increase conversion and closing by up to 10%
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The Engagement Dilemma
People don’t make buying decisions on instinct. They make them based on confidence. 🔎 It takes an average of 3–7 pieces of content to convert a prospect into a customer. But most prospects leave after just 1–2 interactions. That gap—between what they need to feel ready and what they actually get—is why so many leads never convert.
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